{"title":"Beauty of Joseon","description":"\u003cp\u003eDiscover the art of timeless beauty with \u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e — a beloved Korean skincare brand inspired by the wisdom of Joseon Dynasty beauty rituals. Blending traditional hanbang (herbal) ingredients with modern skincare science, Beauty of Joseon delivers gentle yet effective formulas for radiant, healthy skin. From their cult-favorite Relief Sun to nourishing serums and creams, every product is crafted with sensitivity and elegance in mind.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml-spf50-pa","title":"Beauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ 50ml","description":"\u003ch2\u003eLightweight Sun Protection Meets Deep Hydration\u003c\/h2\u003e\u003cp\u003eMeet your new daily essential — the \u003cstrong\u003eBeauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++\u003c\/strong\u003e. This featherlight, serum-textured sunscreen delivers broad-spectrum UV protection without the heavy, greasy finish you'd expect. Imagine stepping out every morning with skin that feels nourished, dewy, and shielded — all from a single step.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e — Maximum protection against both UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — A revered Korean skincare ingredient that brightens and firms skin over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — Minimizes pores, evens skin tone, and reduces dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum-like texture\u003c\/strong\u003e — Absorbs instantly with no white cast, no stickiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating formula\u003c\/strong\u003e — Keeps skin plump and moisturized throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — Including sensitive and oily skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the last step of your morning skincare routine. 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This featherlight, serum-textured sunscreen delivers broad-spectrum UV protection without the heavy, greasy finish you'd expect. Imagine stepping out every morning with skin that feels nourished, dewy, and shielded — all from a single step.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e — Maximum protection against both UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — A revered Korean skincare ingredient that brightens and firms skin over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — Minimizes pores, evens skin tone, and reduces dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum-like texture\u003c\/strong\u003e — Absorbs instantly with no white cast, no stickiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating formula\u003c\/strong\u003e — Keeps skin plump and moisturized throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — Including sensitive and oily skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the last step of your morning skincare routine. 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