{"title":"Beauty of Joseon","description":"\u003ch2\u003eTimeless Korean Beauty, Rooted in Tradition\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e is a beloved Korean skincare brand that draws inspiration from the beauty secrets of the Joseon Dynasty. Each formula blends time-honored ingredients — like ginseng, rice, and hanbang botanicals — with modern skincare science to deliver results that are both gentle and effective.\u003c\/p\u003e\u003ch3\u003eWhat Makes Beauty of Joseon Special\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage-inspired formulas\u003c\/strong\u003e — Rooted in centuries-old Korean beauty rituals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, skin-loving ingredients\u003c\/strong\u003e — Ginseng, rice bran, niacinamide, and hyaluronic acid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight textures\u003c\/strong\u003e — Serums, sunscreens, and essences that layer effortlessly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — Including sensitive and oily skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Korea\u003c\/strong\u003e — Crafted to the highest K-beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom their cult-favorite \u003cem\u003eGinseng Moist Sun Serum\u003c\/em\u003e to their iconic \u003cem\u003eRelief Sun\u003c\/em\u003e, Beauty of Joseon products are designed to nourish, protect, and illuminate your skin — every single day.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml-spf50-pa","title":"Beauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ 50ml","description":"\u003ch2\u003eLightweight Sun Protection Meets Deep Hydration\u003c\/h2\u003e\u003cp\u003eMeet your new daily essential — the \u003cstrong\u003eBeauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++\u003c\/strong\u003e. This featherlight, serum-textured sunscreen delivers broad-spectrum UV protection without the heavy, greasy finish you'd expect. Imagine stepping out every morning with skin that feels nourished, dewy, and shielded — all from a single step.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e — Maximum protection against both UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — A revered Korean skincare ingredient that brightens and firms skin over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — Minimizes pores, evens skin tone, and reduces dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum-like texture\u003c\/strong\u003e — Absorbs instantly with no white cast, no stickiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating formula\u003c\/strong\u003e — Keeps skin plump and moisturized throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — Including sensitive and oily skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the last step of your morning skincare routine. Reapply every 2 hours when exposed to direct sunlight.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eGinseng Root Extract, Niacinamide, Adenosine, Hyaluronic Acid\u003c\/p\u003e\u003cp\u003e\u003cem\u003e50ml \/ 1.69 fl oz | Made in Korea\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48740804985089,"sku":"BOJ-GMSS-50ML-1PK","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3401\/4465\/files\/57_68bc129e-18aa-4827-992c-0f60d64e5165.png?v=1778005610"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml-spf50-pa-set-of-2","title":"Beauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ 50ml – Set of 2","description":"\u003ch2\u003eLightweight Sun Protection Meets Deep Hydration\u003c\/h2\u003e\u003cp\u003eMeet your new daily essential — the \u003cstrong\u003eBeauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++\u003c\/strong\u003e. This featherlight, serum-textured sunscreen delivers broad-spectrum UV protection without the heavy, greasy finish you'd expect. Imagine stepping out every morning with skin that feels nourished, dewy, and shielded — all from a single step.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e — Maximum protection against both UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e — A revered Korean skincare ingredient that brightens and firms skin over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — Minimizes pores, evens skin tone, and reduces dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum-like texture\u003c\/strong\u003e — Absorbs instantly with no white cast, no stickiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating formula\u003c\/strong\u003e — Keeps skin plump and moisturized throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — Including sensitive and oily skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the last step of your morning skincare routine. Reapply every 2 hours when exposed to direct sunlight.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eGinseng Root Extract, Niacinamide, Adenosine, Hyaluronic Acid\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSet of 2 × 50ml \/ 1.69 fl oz | Made in Korea\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48740805083393,"sku":"BOJ-GMSS-50ML-2PK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3401\/4465\/files\/57_15bce36e-954a-4d4c-9ecf-003a4dca1bc5.png?v=1778005614"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml-exp-10-28","title":"BEAUTY OF JOSEON Relief Sun Aqua Fresh Rice + B5 SPF50+ PA++++ 50ml","description":"\u003ch2\u003eBeauty of Joseon Relief Sun Aqua Fresh Rice + B5 SPF50+ PA++++\u003c\/h2\u003e\n\u003cp\u003eExperience sun protection reimagined with the \u003cstrong\u003eBeauty of Joseon Relief Sun Aqua Fresh\u003c\/strong\u003e — a next-generation Korean sunscreen that combines maximum broad-spectrum UV defense with the skin-loving benefits of \u003cstrong\u003eRice Extract\u003c\/strong\u003e and \u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e. 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Just effortlessly protected, dewy, and radiant skin from morning to evening.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e — Maximum protection against both UVA and UVB rays for all-day defense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract\u003c\/strong\u003e — A traditional Korean beauty ingredient rich in antioxidants that brightens, evens skin tone, and protects against environmental stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e — Deeply hydrates, soothes, and supports skin barrier repair for calm, healthy-looking skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAqua Fresh texture\u003c\/strong\u003e — Ultra-lightweight, watery formula absorbs instantly with zero white cast or greasy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating \u0026amp; skin-caring\u003c\/strong\u003e — Nourishes and plumps skin while shielding it from UV damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup-friendly\u003c\/strong\u003e — Smooth, non-pilling base that layers beautifully under foundation or tinted products\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for sensitive skin\u003c\/strong\u003e — Gentle, non-comedogenic formula free from heavy fragrances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply generously to face and neck as the final step of your morning skincare routine, 15 minutes before sun exposure. 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